Auger eliminates the coordination tax, collapsing weeks of lag into seconds of autonomous execution
Auger announced today that Meta Reality Labs has selected the company to deploy its autonomous operating system across Meta’s next-generation supply chain. The deployment will synchronize Reality Labs’ global operations in real time, dramatically reducing the time from signal to execution.
Auger is the autonomous operating system for supply chains. Unlike traditional tools that alert teams to problems, Auger’s AI-native platform senses deviations, evaluates trade-offs, and executes decisions. This eliminates the weeks of coordination lag that trap capital and slow velocity.
The system sits above existing infrastructure (ERPs, WMS, TMS), unifying operational data into a single source of truth. When reality diverges from plan, Auger acts instantly by rebalancing inventory, adjusting production targets, or rerouting shipments.
Auger will deploy its autonomous operating system across Meta Reality Labs’ global supply chain, creating an AI-powered orchestration layer that connects planning, procurement, manufacturing, and logistics as a single network.
The result: a supply chain that senses, decides, and executes as one coordinated system.
“We spent decades proving that technology and operational innovation could redefine what’s possible at planetary scale. Now we’re building the operating system where autonomy is the foundation, not bolted on. That Meta chose Auger this early in our journey validates the power of what we’ve built and signals where the industry is headed. The companies first to incorporate autonomous operations will create advantages their competitors can’t replicate,” said Dave Clark, Founder & CEO of Auger.
About Auger
Auger is the autonomous operating system for supply chains, built to eliminate the coordination tax: the days of lag that trap billions in inventory and waste. Founded by former Amazon Worldwide Consumer CEO Dave Clark and backed by $100M from Oak HC|FT. Headquartered in Bellevue, Washington.
Auger — Sense. Decide. Execute.
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